Winner
Runner
You’re looking for the right SEO and content optimization solution.
SEOmatic vs SEOPress are two popular choices, but they serve different purposes.
Both aim to improve your site’s visibility, but their approaches are not the same.
SEOmatic is built for Craft CMS users who want a fully integrated, automated SEO framework, while SEOPress is a WordPress plugin that offers all-in-one SEO features with flexibility and ease of use.
The question is: which tool fits your workflow better?
In this article, we’ll compare SEOmatic vs SEOPress side by side.
By the end, you’ll know which platform matches your SEO goals.
OVERVIEW SEOmatic vs SEOPress
We reviewed SEOPress and SEOmatic based on their features, usability, and pricing.
This helped us see which one works best for SEO professionals, agencies, and content creators.
What Is SEOPress
SEOPress is a WordPress SEO plugin that helps you manage on-page and technical SEO directly from your dashboard. It handles metadata, sitemaps, structured data (schema), social tags, redirects, local SEO, WooCommerce SEO, site audits, and analytics. It comes with a free version for basic needs and affordable Pro plans for advanced features.
Key Features
XML / HTML Sitemaps : Automatically generate sitemaps, including support for images, videos, and WooCommerce in Pro.
Structured Data / Schema : Add schema types such as Article, Product, FAQ, Local Business, and more.
Content Analysis : Real-time checks and suggestions inside the editor for keyword usage and readability.
Redirections & 404 Monitoring : Built-in redirect manager and error tracking (enhanced in Pro).
Local & WooCommerce SEO : Tools for local business markup, Google My Business integration, and product page SEO.
AI Features (Pro) : AI-assisted meta descriptions and content helpers.
Analytics & GSC Integration : View website stats and search data in your dashboard.
Integrations : Works with major WordPress page builders and themes for smooth workflows.
Pricing Overview
Free : $0/year. Core SEO tools: metadata, XML/HTML sitemaps, social tags, basic content analysis.
Pro (1 site) : $49/year. Adds audits, local SEO, WooCommerce, advanced schemas, redirects, AI tools, analytics, and support.
Pro (5 sites) : $59/year. Same features for up to 5 websites.
Pro (Unlimited sites) : $149/year. All Pro features across unlimited sites, ideal for agencies.
Pros
Cons
What is SEOmatic
SEOmatic is a programmatic SEO platform built for scaling content and publishing workflows. Instead of optimizing one page at a time, it focuses on template-driven, AI-assisted creation of many pages and structured content so search engines can understand and index topic clusters more effectively.
It automates programmatic page creation, generates schema/structured data, offers AI content generation and publishing workflows, and provides analytics and team collaboration making large scale SEO content production and site publishing easier to manage and scale.
Key Features
Programmatic / Bulk Page Creation Turn datasets into thousands of unique, SEO optimized pages using templates and dynamic variables.
AI Writer & Generative AI Built in AI writing to produce large volumes of unique copy quickly.
Drag-and-Drop / Notion-like Editor A user friendly editor and template builder for creating page templates, variables, and content structures without coding.
CMS Integrations Publish to popular CMS platforms (WordPress, Webflow, Shopify, etc.) through built-in integrations.
Spin Syntax & Dynamic Variables Tools to generate many unique variations of copy from the same template to avoid duplication at scale.
Advanced Analytics & Templates Pre-built templates for programmatic SEO and analytics to track performance of bulk pages.
Bulk Export / CSV / JSON Export generated content or sync fields for programmatic publishing and data workflows.
Pricing Overview
Basic Plan $41/month
Includes: AI Writer (50K words / month), Unlimited Projects, Publish to any CMS, Publish up to 500 pages / month, Advanced Analytics, Normal Support.
Premium Plan $124/month
Includes: AI Writer (150K words / month), Unlimited Projects, Publish up to 5K pages / month, Premium Support, Team Collaboration (3 seats).
Agency Plan $249/month
Includes: AI Writer (300K words / month), Unlimited Projects, Publish up to 10K pages / month, Premium Support, Team Collaboration (5 seats).
Free Trial Available A trial is typically offered so you can test programmatic workflows before committing.
Pros
Cons
Feature Comparison: SEOPress vs SEOMatic
When it comes to SEO, SEOPress and SEOMatic take very different approaches.
SEOPress is a powerful WordPress plugin packed with technical SEO tools, while SEOMatic is an AI driven automation platform built for simplicity and guided workflows.
Here’s a feature-by-feature breakdown to help you decide which tool fits your needs best.
Content Optimization
SEOPress offers an all-in-one WordPress SEO plugin with built-in on-page optimizations, schema markup, redirects, and local SEO features. SEOMatic, meanwhile, focuses on AI driven workflows for content optimization, automating metadata, structured data, and keyword targeting without heavy manual setup.
Keyword Research
SEOPress itself doesn’t include a full fledged keyword research tool but integrates with external platforms, whereas SEOMatic uses AI to suggest keywords, optimize topics, and streamline content workflows for better visibility.
Competitor & SERP Analysis
SEOPress doesn’t provide deep SERP or competitor breakdowns directly it’s more about managing SEO fundamentals within WordPress. SEOMatic, however, delivers automated insights into keyword intent, competition levels, and AI driven optimization strategies, helping creators adjust content based on real-time SERP performance.
Integrations & Advanced Tools
SEOPress integrates natively with WordPress, WooCommerce, Google Analytics, and social platforms, making it a versatile plugin for site wide SEO. SEOMatic focuses on AI-first workflows, offering automation similar to MarketMuse, SurferSEO, inlinks, LinkWhisper, but with simplified, guided setups for creators.
Pricing & Value
SEOPress is affordable with a one time $49/year Pro version (plus lifetime offers), making it budget-friendly for site owners. SEOMatic runs on subscription pricing, starting around $29–$49/month, offering tiered AI-powered plans designed for solopreneurs, bloggers, and agencies.
Ease of Use & UX
SEOPress is feature-rich but plugin heavy great for WordPress users who want control but may overwhelm beginners with settings. SEOMatic, in contrast, is clean, workflow based, and beginner friendly, designed like AIPRM or Kiva where you just follow AI guided steps.
Support & Community
SEOPress provides documentation, knowledge bases, and WordPress community support. SEOMatic offers direct AI tutorials, workflow guides, and an active creator-led community focused on bloggers, marketers, and small businesses.
What to Look For When Choosing
SEOPress is a powerful WordPress SEO plugin ideal for site owners who want control over technical SEO redirects, schema, sitemaps, WooCommerce SEO, and local SEO. It’s best for users comfortable with WordPress and looking for a cost-effective, plugin-driven solution.
SEOMatic, on the other hand, is an AI powered SEO automation tool built for bloggers, marketers, and small businesses. It focuses on simplified keyword targeting, automated metadata, and content optimization workflows making it more like using AIPRM or Kiva, where simplicity and guided growth take center stage.
In short: choose SEOPress if you want a powerful, affordable, WordPress-native plugin to handle all your SEO fundamentals. Choose SEOMatic if you prefer AI automation, guided workflows, and content-first SEO growth without plugin complexity.
Final Verdict
Both SEOPress and SEOMatic are strong SEO solutions but serve different needs.
SEOPress is perfect for WordPress site owners, e-commerce stores, and developers who want hands-on control of SEO at a low cost. It’s feature-rich, flexible, and plugin driven.
SEOMatic is better suited for bloggers, small businesses, and creators who want AI-powered automation, easy keyword workflows, and content optimization without technical hassle.
If your focus is WordPress control and affordability, go with SEOPress.
If you want AI-guided workflows and beginner-friendly SEO automation, SEOMatic is the smarter choice.
If you’re exploring other SEO automation platforms, check out our detailed comparison blogs.