BACKLINKO

BACKLINKO

Backlinko is an SEO training site and blog founded by Brian Dean in 2012. It started as his personal SEO blog but quickly became one of the most respected resources in the digital marketing industry. The platform’s mission is to provide actionable, data-driven SEO knowledge to marketers, entrepreneurs, and bloggers.

Brian Dean is well-known for creating proven strategies like the Skyscraper Technique and sharing detailed case studies that marketers can directly apply. In 2022, Backlinko was acquired by Semrush, a leading SEO software company, which now supports the platform with tools and data while keeping its unique voice and educational content intact.

How BACKLINKO Works

Backlinko works as a learning hub for SEO, combining expert content with practical resources.

SEO Guides & Tutorials: Long-form guides on keyword research, link building, technical SEO, and more written to be step-by-step and easy to apply.

Case Studies & Experiments: Real-world examples and data-backed strategies that show what works in Google rankings.

Content Marketing Strategies: Frameworks for creating and promoting content that attracts links, ranks well, and builds authority.

Checklists & FAQs: Ready to use resources that simplify complex SEO tasks into actionable steps.

Exclusive Newsletter: Weekly tips, strategies, and case studies shared with thousands of marketers worldwide.

In short, Backlinko blends education, proof, and execution tools helping beginners and professionals alike implement SEO that delivers results.

Implementation & Technical Details

Backlinko is more than just a blog it’s a practical SEO toolkit that helps marketers move from theory to execution. It bridges the gap between learning and doing by providing resources that can be applied immediately.

Free SEO Tools (via Semrush): Backlinko integrates powerful tools like keyword research, backlink checker, domain authority checker, traffic analytics, and rank trackers. These tools work much like industry favorites such as Surfer SEO, SEO GPT, or Seomatic, giving users quick insights without guesswork.

Downloadable Templates Library: Backlinko offers a wide library of ready to use templates in Google Sheets and Excel. These cover keyword planning, SEO audits, content calendars, reporting dashboards, and email campaign planning. Templates are designed to save time and ensure you follow best practices similar to how tools like MarketMuse, Zentask, or OneClickHuman streamline SEO and content workflows.

Step-by-Step Frameworks: Famous strategies like the Skyscraper Technique, along with outreach templates, content promotion checklists, and structured workflows, make execution simple. For users who rely on automation or plugins such as SEOpress, Inlink, or LinkWhisper, these frameworks fit seamlessly into existing workflows.

AI & Next-Gen SEO Resources: With the rise of AI-driven tools like AIPRM for content prompts, Backlinko ensures its methods remain adaptable, showing marketers how to blend proven SEO strategies with modern automation.

Together, these resources let marketers learn, plan, and implement SEO strategies efficiently without starting from scratch and while staying aligned with the latest tools in the SEO ecosystem.

Pricing for BACKLINKO

Backlinko offers most of its content and resources for free, with one premium training program for advanced users:

Free Resources: Blog, SEO guides, newsletter, templates, and checklists at no cost. Includes strategies, case studies, and weekly expert tips.

Tools (via Semrush): Free trial access to keyword research, backlink checker, rank tracker, and other SEO tools. Editable Google Sheets and Excel templates are also available.

SEO That Works $497/month (~$6,000 total): Premium flagship course featuring 60+ video lessons, case studies, worksheets, outreach scripts, private community access, and direct support from Brian Dean.

Custom/Enterprise Learning: Limited availability through exclusive programs and collaborations for agencies or enterprises seeking advanced SEO training.

All free and premium resources come with Backlinko’s results-driven, practical approach to SEO.

Why Use BACKLINKO

Backlinko has become one of the most trusted platforms in the SEO world because it combines expert strategies, practical resources, and real-world results. Here’s why marketers, businesses, and professionals rely on it:

Proven Strategies: Every guide and framework is based on tested methods not theory. From the Skyscraper Technique to advanced outreach, Backlinko focuses on approaches that deliver measurable results.

Data-Backed Insights: Articles often include detailed experiments, traffic studies, and case studies that show exactly how certain tactics improve rankings. This level of transparency makes it easier to adapt strategies in fast-changing environments.

Free High-Value Resources: Backlinko provides templates, SEO checklists, and access to tools via Semrush. These save hours of manual work and align with best practices, much like automation platforms such as Surfer SEO, SEO GPT, and Seomatic.

Comprehensive Learning Path: Whether you’re starting with keyword basics or moving into advanced link-building and technical SEO, Backlinko has content to support every stage. It’s a strong alternative or complement to AI-powered assistants like AIPRM and workflow platforms like Zentask.

Trusted by Industry Leaders: Professionals from top companies worldwide—including brands that also use tools like MarketMuse or OneClickHuman trust Backlinko for its depth of knowledge and practical frameworks.

Integration with Modern Tools: Backlinko’s step-by-step methods can easily be applied alongside SEO plugins and automation tools such as SEOpress, Inlink, and LinkWhisper, helping marketers streamline campaigns.

Practical Application: The real strength of Backlinko is how easy its content is to implement. Complex SEO concepts are broken into actionable steps, making it ideal for bloggers, digital marketers, agencies, and anyone managing websites.

In short, Backlinko bridges traditional SEO wisdom with modern automation and AI-driven tools. Whether you use Surfer SEO for optimization, MarketMuse for content planning, or LinkWhisper for internal linking, Backlinko gives you the strategies to maximize results.

If you’re exploring other SEO automation platforms, check out our detailed comparison blogs.

Try BACKLINKO

FREQUENTLY ASKED QUESTION

Backlinko is an SEO training platform and blog founded by Brian Dean. It provides guides, tutorials, case studies, templates, and strategies to help marketers, bloggers, and businesses improve their search rankings.

Yes. Most of Backlinko’s resources—including the blog, SEO guides, newsletter, and downloadable templates—are completely free. The only paid product is the premium training program, SEO That Works.

SEO That Works is Backlinko’s flagship paid course. It includes 60+ video lessons, case studies, worksheets, email outreach templates, a private community, and direct support from Brian Dean. It’s priced around $497 per month (~$6,000 total).

Yes. Backlinko provides access to free SEO tools powered by Semrush, including keyword research, backlink checker, rank tracking, and site audit tools. It also offers ready-to-use templates for SEO audits, keyword planning, and content calendars.

Backlinko is ideal for digital marketers, SEO professionals, content creators, bloggers, and businesses that want to improve their search visibility. Beginners benefit from the step-by-step guides, while advanced professionals can use case studies and frameworks to refine strategies.

Backlinko focuses on education and strategies rather than being just a software tool. While platforms like Surfer SEO, MarketMuse, SEOpress, or LinkWhisper provide automation and optimization features, Backlinko teaches you how and why SEO works so you can use those tools more effectively.

Yes. Backlinko continues to publish updated guides, strategies, and templates. Under Semrush, it also integrates more tools and resources for marketers.

Backlinko is founded by Brian Dean, one of the most respected SEO experts in the world. The platform is known for its data-driven, proven strategies and is trusted by professionals from top companies globally.

BUY YOUR AD SPOT

At the top of the homepage in the “featured tool” section.

Advertise with us